OUR STORY

It’s time to buckle up and blast off on a journey through time. We’re hitting that rewind button so hard, we’re gonna make Marty McFly’s DeLorean look like a snail on a salt flat.

Our destination is June 2018 — the moment an idea was born.

Back then, a friend and I set out to fix a problem we both shared: finding a dress shirt that actually fit an athletic build. We were tired of shirts that wrinkled the second we sat down, clung in all the wrong places, and felt like we were wearing a straight jacket. We wanted something that looked sharp, moved with us, and could keep up from boardroom to happy hour.

After searching high and low and coming up empty, we decided to create it ourselves. What followed was a wild ride of fabric testing, pattern tweaking, and countless factory calls across the globe in pursuit of the perfect athletic fit dress shirt.

Fast forward to today, and I’ve taken the reins to continue pushing that mission forward. Every detail, from the stretch fabric to the cut that stays tucked without the “mushroom waist,” has been designed to solve the problems that started this journey in the first place. And the best part? No more ironing every morning. Our wrinkle-free fabric keeps you looking fresh and feeling comfortable all day.

Thank you for believing in this mission and for joining me on the next chapter. Your support means everything — and this is just the beginning.

Here’s to looking sharp, feeling confident, and never settling for “good enough.”
Let’s keep pushing the limits, fellow guardians of the dress shirt.

Cheers,
Justin